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Jiwani a custom-tailored clothes company tried to promote their line of custom-tailored suits. In their 2006 advertisement, it clearly depicts sexuality and gender. In the advertisement there are two models, a female and a male. The male in the picture is clearly the protagonist of the advertisement. The woman in the image is posed in a certain position in order to display immense amount of skin. The male is lured by her sexuality. In the ad, the woman is wearing a dark navy blue suit and is pulling the protagonist’s tie in attempts to lure him to kiss her. The male in the picture is wearing a crisp clean white button-up, dark blue jeans, and a light blue and white striped tie. His outfit displays success and class. The background of the advertisement is a peaceful white window with multi-colored books on the window shelf. This creates a peaceful setting. Centered in the advertisement is a black overlay with white text. Jiwani declares, “A custom-tailored suit is a natural aphrodisiac”. The font is neat and elegant. The Jiwani logo is a capital “J” boxed in, with the name “Jiwani” at the bottom. Although the image does not stress the logo of the company, it does however display the effect of their product when in use. Jiwani targets the male customers with this advertisement. It clearly displays the outcome of purchasing their products. A beautiful woman, a fit body, and from the looks of the advertisement; success. Gender comes into play with the male by displaying what their male customers should expect. Sexuality naturally comes from custom-tailored suits, and from Jiwani’s custom-tailored suits. Sexuality is a huge importance. The male displays masculinity with his hair spiked and neatly made, his crisp white button-up without any spills or stains. He would be considered successful among his peers, and many males because of his accomplishing looks as well as the ability to entice women without trying.