Wednesday, June 22, 2011

BLOG 6



Children are always given toys to play by their parents in hopes to entertain their child as well as in a pursuit to help them learn and grow as an individual. Barbie dolls are a popular brand to young girls. The doll is medium size, made of plastic, and comes in a variety of different hair color and clothes. In most Barbie doll commercials they display a skinny, tall, blonde haired, blue eyed, girl who is seemingly in her 20s. The clothing ranges from maid attire to princess dresses and party clothes. Barbie certainly has an effect towards the public. It displays social identity such as gender, and femininity. Barbie dolls are commonly found to be Caucasian, this is a statement made to the public. Barbie dolls are also extremely thin. This influences girls that in order to be successful, weight matters as well as looks. The Company that created Barbie is extremely successful; mass production of their product is at play. Children see their dolls as models of what to expect, and they learn from what they see daily. A toy such as Barbie aids children to an misunderstanding of the human body. The proportions of the doll’s body parts are unattainable. In the youtube video it displayed Barbie with feminine characteristics. This is quite common in most of the Barbie commercials. The animation of Barbie is promoting dresses with glitter and stickers. The commercial also includes two girls who are happily playing with their Barbie™ Loves Glitter Glam Vac. The fact that boys were not even considered being part of the video displays that the dolls are to be projected towards little girls. The toy was seen to be a feminine product, one that girls can play with daily and mimic as they grow older. The commercial also influences young girls to become feminine by the introduction of several dresses and platform heels with glitter. The commercial also goes on to display the one of the girls looking into a mirror and admiring herself, in another scene it shows wiggling painted toe nails. These are indicators that Barbie is influencing girls to dress-up and put on makeup.

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