In Skyy Vodka's advertisement it presents a beautiful room with large windows displaying an amazing city night view. The flooring of the In the picture, there are two models. The male model is partially sheltered by a white egg chair. Next to the egg chair is a little table holding a bottle of Skyy Vodka and a wine glass with olives and Skyy Vodka’s product. The man in this image is holding an identical wine glass with the same mixture inside.
The man in the advertisement is wearing a black suit, grey button-up, and shiny black dress shoes. The woman in the image is holding a shiny silver mixer. She is wearing a very revealing fitted black dress that ends at her claves. Her medium brown hair is pulled back revealing her neck, chest, and shoulder. The dress the female model is wearing has a slit that starts from her hips, displaying her long legs. She is also wearing shiny black heels to aid in elongating her legs. In the image, the female model is reaching out, touching the white egg chair with her right arms.
Present in the image is a display of social identity. The woman in the picture shows femininity and the male in the image is displaying masculinity. These aspects appeal to the general public feeding their desires to fit in to society. It also addresses to the public on what they should look like physically. The woman in the image takes on the role as the seducer, as she bends her right knee to touch the male’s leg. She is also displaying power over the individual as well as elegance at the same time. Although she is the one who is being lured by the male in the image, the female is also displaying that she can in fact resist by placing her hand on the chair.
Skyy Vodka is trying to produce an image with a lot of seduction intact, letting the viewers know that their product is a product of elegance, and high class.
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